The Dave Rushby Group
Dave Rushby
Wealth Planner
Edmonton, Alberta
About Dave
Throughout his Thirty-two years in the finance industry, Dave has been fortunate to have some wonderful mentors and business partners. These partnerships have been instrumental in allowing him to grow and learn over the years and foster some great relationships with his clients. He believes the best thing about his business is that his client’s success is his success.
Dave’s time spent in the financial industry has taught him much about human relationships and deepened his understanding of “how money works”. He has also met some great and interesting people and values those relationships immensely.
Dave has always believed that doing his best job helps better his client’s financial futures. This belief has made him work through challenging times as by solidifying a client’s financial position, he can affect their lives in profoundly positive ways. Ultimately, his hope has always been to take some of that financial stress out of their lives and give them peace of mind to enjoy their life journeys to the fullest.
“I am all in for my client’s success!” - Dave Rushby
Optimize's Approach to Wealth Management
The world is changing quickly and the investment space is increasingly more complex and uncertain. At Optimize, we believe navigating this reality requires more advice and not cookie cutter, plug-and-play tools. Built on time-tested principles of financial planning and wealth management, sound risk management, and long-term patient investing, the Optimize approach focuses on listening to clients, their goals, and their ambitions and understanding how those fit into their personal financial circumstances.
For that reason, Optimize Wealth takes a holistic approach to helping clients build and manage their wealth over the long-term. Towards that end and to provide clients with a personalized approach, Optimize assigns a multi-disciplinary team to meet their needs.
The cornerstone of the Dave Rushby Group’s service rests in effectively matching clients’ financial and life goals with a personalized financial planning strategy and overall customer service experience which will exceed their goals in every respect. They measure their success by how well they have helped clients achieve their specific financial planning goals and objectives.
Dave provides clients with a comprehensive approach to financial planning, tax preparation and will preparation, ensuring his clients always benefit from the highest level of service. Chris Coholan and Justin Yee are the Portfolio Manager and Associate Portfolio Manager who advise and manage client investment accounts, while Dave helps clients with their Financial Planning needs and can also help clients access value-added services available to Optimize clients such as tax planning, estate planning, or insurance*.
*Insurance is only offered through a licensed Individual at Optimize to residents of Ontario, British Columbia, Alberta, and Manitoba.
Please know that Dave Rushby is not licensed with any securities regulators in Canada and therefore cannot provide you with investment advice. All registerable activity is provided by registered and licensed Associate Advising Representatives and Advising Representatives of Optimize Inc. and therefore you should consult with a licensed representative of Optimize Inc. when you are in need of investment advice.