Current market sentiment has investors worried about the performance of their portfolios. One demographic in particular, young millennials, are experiencing an economic downturn for the first time as they enter the markets. This unique situation provides an excellent opportunity for advisors to connect with the younger generation and demonstrate how valuable proper financial advice can be. Over the past decade or so, young investors have been treated to low-interest rates and steady economic growth, allowing them to generate large returns using various online tools and trading platforms. With market conditions heading in the other direction, it may be time for young investors to consider communicating with experienced planners.
Advisors need to deliver a personal touch when connecting with a younger demographic. With access to a wide range of client relationship management (CRM) platforms, advisors are able to find and curate content targeted directly at millennial investors. Such content can also be personalized for individual clients, building a solid foundation for a relationship with investors.
Millennials are part of a generation that is able to adapt to technological advancements with ease. They are used to spending hours online conducting their own research in the hopes of finding a solution best suited to their situation. Regardless of how well millennials are able to educate themselves, professional financial advice can prove to be invaluable. Financial advisors are able to address and analyze circumstances for each client, without any bias or emotions involved. This allows planners to create a sound and secure plan for their clients, who would be hard-pressed to find such advice anywhere on the internet.
Follow this link to learn more about how advisors can connect with younger generations:
https://www.theglobeandmail.com/investing/globe-advisor/advisor-practice/article-three-ways-advisors-can-win-over-a-new-generation-of-investors/
