Posted by Optimize on February 17, 2022

Optimize Wealth Welcomes
Guy Burberry and its newest office in Niagara Falls, Ontario, furthering its Nationwide Expansion

Toronto, February 17, 2022 – Optimize Wealth Management announced the recent addition of Senior Financial Planner, Guy Burberry to the firm. Guy has extensive experience helping families in the Niagara region for over thirty years.

“We are pleased to have another highly skilled and experienced planner like Guy join the Optimize team. We are confident that he will help us continue to provide a premier level of service to our clients,” said Matthew McGrath, Head of Advisory Channel and Corporate Development at Optimize Wealth.

At Optimize Wealth’s newest office in Niagara, Guy will provide clients with a comprehensive approach to financial planning, benefiting from the support of an experienced team of licensed portfolio managers to help achieve clients’ long-term financial goals.

“I’m thrilled to be joining Optimize,” said Guy Burberry. “The move ensures that my clients will benefit from robust portfolio management and a multi-family office platform from one of Canada’s leading portfolio management firms”.

About Guy Burberry

After graduating from the University of Western Ontario in 1995, Guy began his financial planning career at a local independent financial planning firm, and over the past 22 years he has helped many people realize their financial goals.

Guy was born and raised right here in Niagara and continues to grow his practice in and around the community.  He has worked in the business long enough to provide the knowledge and expertise to serve the most discerning clientele, yet not so long that he has forgotten how to provide the level of service that you have every right to deserve. Guy provides wealth management services and investment advice to individuals and business owners in the active accumulation and growth phase of the retirement planning process as well as safe income solutions focused on preservation of capital for those clients who are living their dreams in retirement..

Through his independent mindset and disciplined approach, Guy Burberry gives his clients the confidence and peace of mind to focus on what’s truly important in life without having to worry about the day to day details of wealth management. 

Guy Burberry’s unique Personal Wealth Management Strategy leads clients through a process that will clarify their financial objectives, develop a personalized financial plan, and ultimately attain their financial goals quickly and efficiently. Guy believes in keeping clients informed and provides each client with a detailed communication strategy.

Guy believes in giving back to the community that has been good to him and has been an active member on the board of directors for Niagara Falls Big Brothers Big Sisters as well as participating in a number of fund raising and charitable efforts.

About the Optimize Wealth Advisor Platform

Optimize Wealth is an industry-leading Full Service Wealth Management Firm which has built a very Robust Advisor Platform whereby Advisors can provide their clients with a multi-family office service offering. We have in-house tax and will specialists that can prepare all of your clients’ tax returns as well as their wills. We also have Mortgage and Insurance specialists when needed and all of that augments our core Financial Planning and Portfolio Management services. We built our Advisor Platform with the belief that technology could make the financial management process simpler, more transparent, and more cost-effective for clients. It has quickly become clear to us that these services when provided alongside our in-house technology enables advisors and financial planners alike to deliver significant value to their clients well above the industry norms, which empowers them to grow their business exponentially.

Join Optimize Wealth: A firm built by Advisors, for Advisors

The financial services industry has seen a significant amount of change over the last two decades. What hasn’t changed is that ethical advisors are earnestly running wealth management practices centered on putting their clients’ interest first. Unfortunately, the growth initiatives and the seemingly endless bureaucratic and one-sided directives from many dealers have slowly put them at odds with this principle. Discover how we can work with you to break past your ceiling of complexity, simplify your business and unlock new opportunities. As your partner, we’ll help you deliver an exceptional client experience – one that not only cements client loyalty but also drives new business. We’ll show you how to streamline your processes, increase productivity and grow your bottom line. When you join Optimize Wealth, you become part of a team with one common goal, to help our Advisors build a better business while providing your clients with expert financial advice. The major difference at Optimize Wealth is that we measure our Financial Advisors’ success based on how well they help their clients achieve their goals rather than based on how much commissions or revenues
they generate from their clients.

Looking to Grow Your Practice or Map Your Exit?

Whether you want to refine your client segmentation strategy, focus on niche markets, or define your own succession plan, we’re here for you. We’ll work with you to build scale in your business, implement proven growth strategies, maximize the value of your business, or map your exit plan. Through it all, we’ll help you ensure your clients continue to get the attention they deserve. Whether you are looking to grow or exit the business, we are looking for experienced financial professionals who want to make a positive impact in their clients’ financial futures at the same time as achieving their specific goals.

Financial professionals who want to see how they can map their exit or gain a major competitive edge from Optimize’s next generation multi-family office platform while benefiting from a premium advisor compensation structure should reach out to Matthew McGrath for a confidential discussion at (416)-907-6733 or email