Optimize Insights

Why COVID Is Making Advisors Rethink The Current Platform They Are Under

Written by Optimize Team | January 09, 2022

With the emergence of COVID-19, we are experiencing unprecedented times. Stay-at-home orders have forced us all to adapt to working from home. The experience has been taxing on everyone, and Advisors are not exempt; it has caused many to rethink their priorities and wonder if there is a better option out there. Many advisors seem to be asking if there are better platforms available to them. At Optimize Wealth, we’ve noticed an increase in interest regarding the following three core foundations of our business;

  1. Our Multi Family Office Platform - At Optimize, Advisors can provide their clients with a multi family office type service offering.  We have in-house will and tax specialists that will prepare tax returns and fully executed wills. We also have mortgage, insurance and financial planning specialists to provide clients with the full suite of services to meet all of their financial needs. These services augment the value of our core Portfolio Management services.

  2. Robust Tech Platform Advisors Can Leverage - Optimize employs cutting edge technology to enhance both the Advisor and client experience. Each platform we use is cloud-based and provides Advisors significantly more flexibility to meet their ever changing needs. Whether you’re in the office, on the road, or working remotely, Optimize Advisors have access to a wide range of applications and tools to assist them in their day to day needs - from financial planning and account administration to portfolio and account management. Optimize Advisors utilize applications such as Wealth Elements for their financial planning needs, NDEX for their CRM and portfolio management needs and Compass and NETREP for their account administration needs. Optimize also leverages e-signature technology using DocuSign to ensure a seamless onboarding experience for clients. DocuSign provides the ability to sign any document, wherever you are in the world, at any time and on multiple different devices, for ultimate flexibility and convenience for clients.

  3. Top Quartile Performance - In terms of Optimize’s premium portfolio management services, there are a number of institutional style investment models that cover the full risk and return spectrum. These models all follow a large cap value approach; high dividend yielding public companies with an average market cap of $212 billion and Returns on Equity in the range of 12-18%. More than ever it is necessary to offer clients investment portfolios that resemble how many of the world’s leading pension plans manage their assets - including access to an array of asset classes that include both private and public debt and equity.

These concepts of bringing a technologically advanced, multi family office platform paired with our large cap investment style to retail clients has enabled our advisors to bring a significant amount of value to each of our clients and truly differentiate ourselves in today’s marketplace. Regardless of all the uncertainty brought on by COVID, by focusing on the foundations of the firm, Optimize Wealth Management is well positioned moving into the future.

 

Financial professionals who want to see how they can map their exit or gain a major competitive edge from Optimize’s next generation multi-family office platform while benefiting from a premium advisor compensation structure should reach out to Matthew McGrath for a confidential discussion at (416)-907-6733 or email matthew.j.mcgrath@optimize.ca.